Amazons Best October Prime Day Deals Are Up to 85% Off

Prices were accurate at the time this story was published.

Amazon shoppers, grab your wallets: The retailer’s first ever Prime Big Deal Days sale event is here, and you won’t want to miss these discounts.

October Prime Day 2023 has officially started and will run through tomorrow night, with thousands of deals available sitewide. Whether you’re looking for cozy fall sweaters, hydrating skincare products, seasonal home decor, or the latest tech gadgets, you’ll find it on sale during the savings event. To make your shopping experience a breeze, we narrowed down the massive selection to the 410 best deals worth checking out, starting with the top 10 overall across categories. 

Best Prime Deals Overall 

While many deals will stay live for the entire two-day event, others will only be available for one day and some for just a few hours. As long as you’re logged into your Prime account or signed up for a free 30-day trial, you can take full advantage of the discounts offered during the sale. 

We’re talking about incredible savings in the fashion, beauty, home, and tech departments from brands like Levi’s, Hanes, Elemis, Dyson, and Apple — just to name a few. Of course, we would never just send you off to sort through the deals yourself; instead we spent hours curating lists of the best discounts in each category.  

It wouldn’t be an Amazon sale without epic discounts on Apple devices, and the Prime Big Deal Days event is no exception. Apple AirPods Pro are going for their lowest price ever, making this the perfect opportunity to treat yourself or get a head start on holiday shopping. The wireless earbuds come with four sets of silicone tips for a customizable fit and have noise-canceling capabilities to help you focus when you need it most. Plus, they’ll last for up to 30 hours with the charging case before you have to worry about plugging them in again — talk about convenience. 

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For the fashion lovers, the Orolay Thickened Down Jacket, aka the viral Amazon coat, is on sale for just $90. It’s filled with duck down and has a faux fur-lined hood for extra warmth, six zippered pockets to keep your essentials organized, and expandable sides for a customizable fit. With the coldest months of the year right around the corner, now is the perfect time to stock up on cozy outerwear. 

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The beauty deals are equally as impressive, and you can get the fan-favorite Laneige Lip Sleeping Mask on sale for less than $20. A-listers like Kendall Jenner, Kelly Ripa, and Drew Barrymore are all fans of the nourishing lip product thanks to its hydrating formula and glossy finish. It comes in a small tub with a silicone applicator, making it easy to distribute the balm across your lips without getting your hands sticky. Per Amazon, more than 10,000 shoppers have bought the lip mask in the past month alone, so be sure to grab one before it sells out. 

Now that you’ve gotten a taste of the incredible discounts available across Amazon, browse through more of our top Prime Big Deal Days sale picks, below.

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Best Prime Fall Fashion Deals 

The Prime Big Deal Days fashion markdowns include everything you’ll need to stay warm and cozy this fall and winter. Stock up on oversized cardigans, leather jackets, simple sweatshirts, and cute shackets to throw on over your favorite dress or blouse. Plus, grab a two-piece set like this sweater top and knit pants outfit to reach for when you’re working from home, hitting the airport, or running errands. And for footwear, you’ll want to have fuzzy socks and a pair of comfortable boots, like these Steve Madden lug-sole Chelsea boots, ready to go. 

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Best Prime Beauty Deals 

If there’s one thing we’ve come to expect during Amazon sales, it’s steep discounts on popular beauty products. Laneige’s Lip Glowy Balm and Crest’s 3D Whitestrips were both top-sellers during Prime Day back in July, and they’re likely to be in-demand again during this two-day sale. One of Amazon's overall best-sellers, Sunday Riley’s C.E.O. Glow Vitamin C Face Oil is another beauty find that will likely be a hit. Reviewers swear by the oil for bright and hydrated skin, so now’s the time to stock up before the driest months of the year. And easy blow-outs at home, the root-boosting Revlon round hot air brush is on sale for just $32. 

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Best Prime Home Deals

Whatever your home may need — cleaning gadgets, fresh bedding, new cookware — it’s on sale during Prime Big Deal Days. Amazon slashed prices on a variety of vacuum cleaners from top brands, like Dyson, Bissell, Roomba, and Shark. Sleek and handy kitchen gadgets like this Ninja air fryer are also going for some of their best prices of the year. And there’s plenty of cookware that marries form and function, like Martha Stewart’s elegant cast iron Dutch oven, which comes in a range of unexpected colors. Shoppers call it a “beautiful piece” that deserves a spot on your stove or counter — no need to store this one in a cabinet.

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Best Prime Tech Deals

Amazon’s first-ever Prime Big Deal Days event includes tech deals that are on par with Black Friday offers. Case in point: Apple AirPods are marked down to some of their best prices ever. Shoppers can get the most reviewed Apple AirPods for under $90 and the noise-canceling Apple AirPods Max on-ear headphones for under $500. Apple Watches, iPads, and AirTags are also deeply discounted, so be sure to fill up your cart before stock runs out. 

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Best Prime Skincare Deals

Skip the pricey facials and treatments this season by investing in reviewer-approved,celeb-loved skincare products. While there are several impressive gadgets included in Amazon’s Prime Big Deal Days, Solawave’s Four-in-One Facial Wand is the one to get if you’re after a multi-tasker. The red light therapy tool, which is used by both InStyle editors and celebs like Nicole Kidman, Reese Witherspoon, and Jennifer Coolidge, releases microcurrents to improve the look of fine lines, acne, inflammation, and dark spots.      

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Best Prime Haircare Deals

The haircare deals are some of the best offers in the beauty department, so be sure to grab your favorites while they’re still in stock. It’s especially worth checking out the discounts on time-saving styling tools, since those gadgets typically come with hefty price tags. Both the T3 AireLuxe Ionic blow dryer and the Drybar heated straightening brush are on sale, as well as the viral Revlon One-Step Hair Dryer, which has earned 45,000 five-star ratings. And to keep your hair in tip-top shape before you style it, add the R+Co Dallas Biotin Thickening Shampoo and Bold Uniq Purple Hair Mask to your shopping cart.  

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Best Prime Designer Outlet Deals 

Amazon’s huge two-day sale features savings in every department — and that includes its designer outlet. Luxe brands like Theory, Jason Wu, Sweaty Betty, Madewell, Ugg, and Levi’s are all discounted, and surprisingly, the deals start at $16. A few of the pieces you can invest in now and wear for years to come: Theory’s tweed crop jacket, Rebecca Minkoff’s Darren tote bag, and Ugg’s Gertrude teddy coat, which Oprah once said is "as close as you can get to wearing your robe out in the real world."

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Best Prime Fashion Deals 

Amazon has a vast assortment of fashion deals for Prime Big Deal Days, encompassing nearly every category from underwear to outerwear. You’ll find plenty of classic staple pieces, like Big Dart’s oversized button-down shirt and Levi’s skinny jeans, as well seasonal sweaters, like this best-selling Lillusory crewneck. Plus, leggings fans can replenish their assortment with this now-$20 high-waisted style from The Gym People, which has more than 44,000 five-star ratings. 

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Best Prime Shoe Deals

Fall boots, comfy sneakers, and office-ready loafers are all marked down for Amazon’s October Prime Day. These western-inspired ankle boots from The Drop are “perfect for everyday wear,” per a reviewer, and they’re going for 66 percent off. You can also save on Adidas platform sneakers for casual outfits and these Circus NY loafers for sophisticated office looks. Not to mention, Ugg’s fuzzy Coquette slippers are on sale in a trendy red colorway that’s ideal for lounging at home in style. 

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Best Prime Accessory Deals 

Amazon’s two-day sale includes fashion deals beyond just clothing and shoes; outfit-completing belts, jewelry, and sunglasses are all discounted, too. Droves of handbags are also marked down, including this belt bag from The Drop that’s on sale for just $10. The versatile bag can be draped across your body, fastened around your waist, or slung over your shoulder. Other standout deals include these Michael Kors aviator sunglasses for 55 percent off, a Swarovski bracelet for less than $90, and a pack of eight claw clips for just $7. 

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Best Prime Under-$30 Deals

The huge assortment of Prime Big Deal Days markdowns includes plenty of budget-friendly fashion and beauty finds, many of which are under $30. And here’s the best part: Top brands like It Cosmetics, Laneige, Lancôme, and Victoria’s Secret are all included. Calvin Klein is another premium brand with surprisingly affordable deals, such as the ever-popular Modern Cotton wireless bralette for $20.  

The Drop Noa Trench Coat

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Crest 3D Whitestrips Professional Effects Teeth Whitening Kit

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iRobot Roomba 692 Robot Vacuum

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Apple AirPods Max Headphones

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Elemis Superfood Facial Oil

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Drybar the Brush Crush Heated Straightening Brush

Drybar

Levi's Wedgie Straight Jeans

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Lillusory Oversized Crewneck Sweater

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Ugg Coquette Slipper

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Sojos Round Polarized Sunglasses

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